Daniel Miller’s work provided an interesting lens through
which we may begin to understand Facebook as a media artifact. As I was reading through the book, there were
a few overarching questions that surfaced.
The first
question that I think needs to be addressed when combing through this material
is—what does it mean for Facebook to be a “social network?” There are certainly obvious answers, like “Facebook
takes our social groups and interactions and places them in an online forum.” That explanation seems holistic enough, but
there are some things that it certainly does not capture. I am drawn for some strange reason to a very
particular example of this “network” from Miller’s book which, to me, really
grasps the essence of why we call Facebook a social network. Miller explains that one of Facebook’s
effects is “making partners much more aware of other friendships. Facebook also facilitates the stalking of
partner’s friends” (168). Miller goes on
to quote from an interview the way one woman describes constantly checking her
significant other’s Facebook page to see if he had any new friends. Marvin also made reference to this idea of
being “stalked” by his wife through Facebook.
The reason I feel this embodies the idea of a social network so well is
because it shows the power of what this network is. It is not merely a group of people who share
relationships, but it is a public display of those relationships. Moreover, these show how your social network
can include people more than one degree of separation from you, as the woman
Miller interviews reports ‘stalking’ her boyfriend’s friends through Facebook.
Another big
theme in Miller’s work regards the formation of a relationship with Facebook
itself. I turn again to the case of Marvin
who Miller explains blamed Facebook for the destruction of his relationship
with his wife. Miller says “he wishes he
could end his relationship. He doesn’t
mean his relationship to his wife but rather his relationship with Facebook
itself” (15). Later Miller jokes that
Marvin could have written on his Facebook profile that he was “in a
relationship – with Facebook” (15). This
idea comes up again in Miller’s work under the thesis of ‘Facebook as a
meta-friend.’ This section struck me on
a personal level, because I know a lot of my friends will use Facebook at
insane hours of the night as a way of keeping themselves company while no one
else is awake and they are up doing work.
Some of them go so far as to write status updates that are pages in
length. They use Facebook as a mechanism
of performance art in some ways. While
these statuses certainly contain more substance than those recorded from Aaron’s
Facebook profile—who posted things like “Football should not be called soccer”
(81)—writing a very long status is in no way less of a time suck. All of this is to say that there is something
interesting about the fact that Facebook is a friend we have when we don’t
actually have friends around. It is a
stand-in for these friends, and while we use Facebook to interact with these
people, we consider it to be somewhat of a time-suck. While on the notion of Facebook as a
time-suck, a few years ago Google had a Pac-Man style doodle on its homepage. That reportedly cost the economy $120 million
in productivity loss (http://www.newser.com/story/90060/google-pac-man-doodle-cost-120m-in-lost-work.html). I cannot even imagine what the distraction of
Facebook is costing the economy, but it’s probably huge. The main question I am trying to get at here
is how much of this social network is about our relationships with others, and
how much of what we call a social network is really accounted for by our relationship
with the medium of Facebook itself?
The last
thing I wanted to touch upon is the idea of representation. As I said in a forum post last week, one of
my friends is writing a novel and has made a Facebook page for the main
character. He uses the Facebook page to
explore the world of this character. The
character is very active in posting on people’s walls, RSVPing to events, and
updating his status regularly. According
to Facebook, this character is no less a real person than I am. This is a really weird thing to think about—that
we can create a person out of nothing.
In a way, Facebook has changed what it is to exist as a person. You are no longer yourself as a human being
with a body on Facebook, but you are the amalgamation of the photos, statuses,
wall posts, etc. that exist on your wall.
Your existence on Facebook is one that is heavily mediated. The central question here is—how does Facebook
change the way in which a person is represented? What does it mean to exist in the world of a
social network? How is existence and
subjectivity mediated via the social network?
These are
the three areas I found to be most intriguing and fundamental to understanding
the work done by Miller and during our lecture on Thursday. There are no doubt other key things to look
at in our discussion of the internet, but these provide us with a good starting
point.